Pilih Pake Hati #MemilihSehat2024

Client

Objective

Creative Marketing Campaign
Strategic Branding
OOH

PROJECT BACKGROUND

Sasa Santan was a challenger in a market dominated by one long-trusted coconut milk brand. Its healthier Omega-3 benefit was not getting enough recognition from moms who were already used to choosing the same brand.

GOALS

Turning the 2024 election momentum into a playful campaign that made people rethink their coconut milk choice. Through an election-style campaign, Sasa Santan positioned itself as the better, healthier option for everyday cooking.