Langkah Pertama

Client

Objective

Creative Marketing Campaign

PROJECT BACKGROUND

Birkenstock wanted to create an emotional digital campaign that felt personal and memorable. The brand needed to show its role as part of people’s meaningful life journeys.

GOALS

Telling real first-step stories through a special cinematic angle: footsteps. Through #CeritaBirkenstock, Birkenstock became the natural storyteller of every personal journey.