Gulai Kambing Idul Adha

Client

Objective

Digital Video
On-Ground Activation

Problem Background

Sasa Santan wanted to strengthen its ownership of Idul Adha, a festive moment closely tied to coconut milk-based dishes. After last year’s cow-themed campaign, the brand needed a fresh angle that could keep the momentum, conversation, and recall going.

Goals

Building long-term festive association by turning goats into a music-led entertainment idea. Through digital storytelling and on-ground activation, Sasa Santan reinforced its role as the rich, creamy choice for Idul Adha cooking.