Persembahan Terbaik

Client

Objective

Creative Marketing Campaign

Problem Background

During Eid al-Adha, coconut milk dishes like rendang, gulai, and soto become part of the celebration. However, Sasa Santan was not yet the first choice, even though it had strong recognition in the category.

Goals

Giving qurban animals a voice through a comedic and emotional farewell story. The campaign used their point of view to make Sasa Santan feel more relevant during Eid al-Adha, as the healthier choice for festive dishes.