#RambutSiapDiuji

Client

Objective

Creative Marketing Campaign

Problem Background

Every day, hair faces different challenges like sun, pollution, and styling tools. Ellips needed to strengthen its role as a hair nourishment expert by showing how hair needs daily protection.

Goals

Building the idea of hair defense through #RambutSiapDiuji. The campaign showed how Ellips helps Indonesian women keep their hair ready to face any daily challenge.`