#GoCraZee

Client

Objective

Digital Video

Problem Background

Launching new scooter colors in a regular way would not be enough to capture Gen Z’s attention. Fazzio needed to make its two new colors feel more expressive, personal, and culturally relevant.

Goals

Debuting the new colors like bold new members of a group, with Zee as the fearless leader. Through a music video-style launch, the campaign positioned the colors as creative canvases made to be styled, modified, and gone CraZEE with.